AI-First Design: How We Built Pitchey

Building Pitchey taught us that AI-first design isn't about replacing the human; it's about amplifying their creative potential. When designing an AI Pitch Deck builder, we had to solve the puzzle of "high-resolution storytelling."

The Collaborative Loop

We designed Pitchey around a collaborative loop where the AI suggests narratives and the human refines them. This required a UI that felt intuitive and responsive, not prescriptive.

Challenges in AI UX

• Trust: How do you show the AI's reasoning?
• Control: Giving users the right knobs to turn.
• Speed: Ensuring the AI generation doesn't break the flow.

Our focus remains on building tools that make complex tasks feel effortless.

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